According to ABI research report, the market for radio frequency identification (RFID) transponders, readers, software and services will generate USD 70.5 billion from 2012 to the end of 2017. The market was boosted by a growth of USD 900 million in 2011 and the market is expected to grow 20 percent YOY per annum. Government, retail, and transportation and logistics have been identified as the most valuable sectors, accounting for 60 percent of accumulated revenue over the next five years.
For marketers looking to leverage mobile’s popularity, location-based services (LBS) are their best bet, according to TNS. The insights firm’s ‘Mobile Life Study’ found that more than 60 per cent of mobilephone users worldwide who don’t yet use LBS said they want to. TNS’ annual Mobile Life study explored mobile use among 48,000 people in 58 countries. The study showed that the majority of people around the world recognize the value of sharing their location to benefit from a range of services. Globally, almost 30 per cent of the world’s 6 billion people are using smartphones, and in developed Asia-Pacific countries (which includes Japan, Korea, Australia, Singapore, Taiwan, Malaysia and New Zealand), this figure climbs to over 42 per cent.
Voxeo has taken the mobile customer experience one step farther by incorporating LBS into its interactive voice response (IVR) platform for voice, text and mobile web interactions. It identifies a caller’s exact location, making it easier, safer and more convenient than ever for mobile customers to access locationbased information and services, such as finding a retailer’s nearest store, obtaining traffic information or requesting roadside assistance without entering a location or downloading an app.
The Urban Redevelopment Authority (URA) is exploring the feasibility of using the GNSS enhance planning and management of its car parks. The authority administers about 46,000 lots in Singapore. The URA is also exploring the use of this system to accurately locate vehicles when they are stationary in a parking lot. It may help facilitate automated collection of parking charges and reduce or eliminate the need for enforcement in these car parks.
NexTraq GPS asset tracking device works solely with satellite technology and is not dependent on any mobile network, enabling NexTraq customers to affordably track anything, anywhere. For assets located in remote locations, such as oil fields, barges and rural areas, satellite tracking is the most advanced technology available.
MapmyIndia have combined handheld navigator with 3D technology and launched Zx250. This device offers an augmented reality-like experience with full 3D landmarks, 3D buildings and 3D elevation across hills and mountains, apart from the regular features. It will also have the latest MapmyIndia Maps v7.0.
South Korea is pushing a pilot project to install a radioactive source-tracking system in Vietnam as a measure to ensure nuclear security. South Korea, the International Atomic Energy Agency (IAEA), and Vietnam agreed to introducing the Radiation Source Location Tracking (RADLOT) system in the Southeast Asian country, the event’s Preparatory Secretariat said. The RADLOT, developed by the Korea Institute of Nuclear Safety, is capable of tracking radioactive sources in real time through GPS satellite signals and mobile telecommunication networks, according to the secretariat. The state-run nuclear safety regulator currently uses the system to track nearly 1,400 radioactive sources in the country.
u-blox has released LEA-6N. It is a lowpower, cost-effective module delivers fast, high-accuracy positioning and is targeted at industrial telematics applications in Russia such as vehicle tracking, mobile resource management and the ERAGLONASS emergency call system. The module works with GPS, Russian GLONASS, and Japanese QZSS satellite positioning systems. It also supports all civilian Satellite Based Augmentation Systems (SBAS).
For the first time, mariners operating along the U.S. east coast can receive a visual display of all relevant right whale management initiatives and warnings via their iPad or iPhone, including Seasonal and Dynamic Management Areas, Mandatory Ship Reporting areas, recommended routes, and automatic whale alerts triggered by acoustic detection buoys. A GPS system in the iPad shows the ship’s location relative to the management measures, simplifying mariner compliance. Clicking on a screen or icon activates a pop-up window with additional information.
Nokia has added a new feature to its location-based services, enabling its smartphone users in Delhi and Mumbai, India to get real-time traffic updates in their cities. “Powered by NAVTEQ Traffic Pro, the ‘traffic feature’ will offer users detailed information on traffic speeds on motorways, main and secondary roads and enable users to plan their travel and save time and fuel and frustration.