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Feb 2010 | No Comment


NAVTEQ on state of Navigation

NAVTEQ shared insights gleaned over the course of the past year to provide a state of the industry perspective on consumer use of navigation. The following facts emerged: Consumer experience with navigation is double what it was just a few years ago Globally, consumers have the most experience with portable devices Consumers most frequently use in-car navigation systems, followed by PNDs and mobile devices Consumers utilizing traffic services use their navigation system more than those without Interest in pedestrian navigation is real among mobile consumers.

Location-based advertising in India

LiveVana and Lepton Software launched India’s first location based advertising platform in partnership with Ybrant Digital. It enables mobile service providers and advertisers, including the ability to send advertisements and discount coupons to mobile subscribers, based on their location.

Tele Atlas delivers new map of India

Tele Atlas unveiled an expanded map for India, which includes coverage of nearly 640,000 kilometres of navigable roads covering more than 75 percent of the country’s urban population.

TomTom entry level PND in N America

TomTom EASE is positioned as an entry level device. It embeds the home-made technologies Map Share and IQ Route as well as text-to-Speech.

Garmin brings car diagnostics to PNDs

Garmin unveiled ecoRoute hd a wireless device that transforms a nuvi personal navigation device into a “real-time onboard diagnostic computer”.

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