Matthew Anseau
As the consumer satellite navigation industry continues to evolve, it is interesting to look at the various business models of the industry players and how these drive their market positioning. At a basic level, we see two types of business models currently in the industry. On one side, there are the map providers; a mixture of global and regional/local players and on the other, data-driven technology firms such as Google (Google Maps) and Microsoft (Bing Maps). Whilst the former have expertise in map development and navigation, the latter tend to be stronger in content acquisition and management.