Mercedes-Benz and Google strategic partnership
Mercedes-Benz and Google announced a long-term strategic partnership to further accelerate auto innovation and create the industry’s next-generation digital luxury car experience.
With this partnership, Mercedes-Benz will be the first automaker to build its own branded navigation experience based on new in-car data and navigation capabilities from Google Maps Platform.
This will give the luxury automaker access to Google’s leading geospatial offering, including detailed information about places, real-time and predictive traffic information, automatic rerouting, and more.
By embedding these features into the upcoming Mercedes-Benz Operating System (MB.OS), customers will be able to enjoy a superior navigation experience, thanks to easy usability and outstanding graphics on the car’s high-resolution screen. To help enrich the user experience, the companies will bring the YouTube app into the Mercedes-Benz infotainment system.