|LBS News|| |
Location-based advertisements prompt nearly half of customers to take action, says a new study from Microsoft. The Microsoft-commissioned research in the UK, Germany, Japan, the U.S. and Canada, and found that 18% of consumers (22% in the U.S.) have seen an advertisement based on their location. Of those, 46% have taken action, including redeeming the coupon offered or visiting the store. Nine in 10 users think location-based ads are useful.
China Mobile’s online application store, Mobile Market, has revealed that the company’s LBS module will be launched in February 2011. The development module is mainly designed for non-technical developers, who can directly create simple applications with the online editing tools, without worrying about the development languages and the coverage of mobile phone modes.
Nike, TomTom to produce GPS sports watch
Nike and TomTom are to release a sports watch with a touchscreen display and integrated GPS, available from April 2011 onwards. The display is intended to make it easy for runners to check their progress en-route, while GPS can track and map each run.
GlobalTop embeds geofencing inside GPS modules for tracking solutions
GlobalTop Technology new firmware customization suite designed specifically for asset management applications is now available for their lineup of GPS modules based on the latest MediaTek chipset. These customizations include “Last Position Retention”, “Distance Calculation” and most interestingly “Geofencing”, which marks the first time such function ever featured inside a GPS module. Through Geofencing, asset tracking hardware designers can easily implement a virtual circular perimeter by giving the module a set of coordinate that marks the center of perimeter, along with the length of radius which defines the size of area which the geofencing zone covers.
Garmin launches StreetPilot Navigation app for IPhone
Garmin has announced StreetPilot, for the iPhone. It offers voice-prompted directions-with text-to-speech capability for reading aloud street names-along with a variety of more advanced GPS features.
TeleCommunication Systems (TCS) has announced that it will be supplying its LBS platforms to Huawei. TCS will provide its end-to-end Xypoint LBS solutions to harmonize Huawei’s products and solutions. It will also deploy a dedicated team to support Huawei with business, marketing, and technical resources.
Broadcom Corp has settled a patent dispute with CSR Plc over technology used in GPS. The settlement includes a pledge by both chipmakers not to sue each other for five years, Broadcom said in a statement. The agreement covers civil lawsuits and a case pending before the U.S. International Trade Commission in Washington. The dispute dates to Global Locate Inc., now owned by Broadcom, and SiRF Technology, now part of Cambridge, England- based chipmaker CSR, when they were standalone companies. Each accused the other of infringing patents as part of a battle over who would supply chips for GPS devices including for those made by TomTom NV.