At SatNav, we have had the privilege of seeing the Indian GPS Navigation Industry from the year 2002, the time we launched our first voice based system, when comments like ‘who needs it?’, ‘my driver knows all the places’, ‘I prefer asking a panwallah to such devices’were the norm. Today the world has changed where the comments are, ‘why doesn’t it tell me the right way to my home?’ and ‘it’s a useful product’, ‘we appreciate…

As per the textbook theory of market maturity in any country, the expected stages are that of market development, rapid growth, saturation or maturity and the decline. Having had the good fortune to predict the evolution of GPS Navigation market in India, here is a retrospective of the various phases, from both the vendor’s and consumer perspective.