LBS

Indonesian mall integrates tech in the shopping experience

Supermal Karawaci, one of the largest mall entertainment center in Western Jakarta, has launched an interactive mobile application that would allow retailers to offer personalized content and engage with customers better. The app, which was built on the shopper engagement platform of Singaporean technology fi rm Sprooki, is integrated with Supermal Karawaci’s touchpoints and mobile apps. Using location and contextual data, retailers would be able to offer individualized content such as vouchers, special offers, event alerts and store information. www.enterpriseinnovation.net

“Mobiking Experience” by MapmyIndia

MapmyIndia has announced the launch of its Rover Bike – a state-of-the-art connected IoT device for motorbikes. It is a comprehensive solution that offers a connected biking experience. It is inconspicuous and easy to install and is powered by MapmyIndia’s maps and location technologies and comes equipped with built-in GPS and Internet connectivity. Users get a free accompanying mobile app (iOS, Android, Windows) that keeps them connected with the bike. Rover Bike is a GPS tracker for bike, once fitted onto your motorcycle, it lets you see where it is, through a secure portal 24×7. You get LIVE locations of your motorbike on a map, down to building-level detail, with direction as well as speed.

Playo mulls international expansion

Playo, a location-based mobile app that brings together sports enthusiasts, facilities, trainers and organisers on a single platform, is planning to expand its presence in another four cities and two countries in 2017. “Currently, we are operating in Bengaluru and Hyderabad. We are targeting Chennai, NCR and Pune in the near term, as the cities constitute a large working young immigrant population which is where most of our early adopters are from (25-34 year age bracket),” according to the Playo founder Gauravjeet Singh. http://www.deccanherald.com