Great products and services are only part of the formula for success

Jim Williams Sales Director, NavCom Technology Inc., in an interview with Coordinates

Which are the regions where Business Partners have been crucial in taking the NavCom Technology torch forward?

NavCom off ers our products and services through a network of over 40 authorized resellers and OEM relationships in 25 countries. Our sales channel partners are the key to our sales success as well as a core element of our product improvement and development process. Our resellers know their respective markets and customer needs. This allows them to provide us timely, critical feedback on our products and business practices. Based on their comments and suggestions we continuously reassess the features of our current product line up as well as the capabilities of our next generation of products. Great products and services are only part of the formula for success. A motivated, capable, and respected sales team is the other crucial requirement and we believe we have that in our current family of authorized resellers and OEM partners.

Of all the products which are available from NavCom, which are the ones that are most popular in emerging markets in Asia, Africa and South America?

Our LAND-PAK product line has been very well received in South East Asia and Latin America. The lack of reference networks and limited GSM coverage in these regions provides a great market for a UHF – RTK land survey systems. However, since LAND-PAK also includes lifetime access to our StarFire GNSS correction service, a 3-year warranty, and numerous customization features it is especially well received in these emerging markets. For those same reasons we are seeing substantial interest in our products in various parts of Africa and, as such, are actively seeking sales channel partners there. Learn more about how to become an authorized NavCom dealer at www.navcomtech.com

Could you please elaborate on the StarFire™ Network for our readers?

StarFire is a global augmentation service found only in NavCom developed GNSS receivers. We have been promoting its performance and suitability for multiple precise positioning applications since its launch in 2000, during which time it has transitioned from a regional service off ering 25cm accuracy to a global service off ering 5cm accuracy. The StarFire network is in a constant state of evolution and as well as improved position accuracy we have focused on strengthening the resilience of the network, improving its availability and adding additional constellation support. The augmentation signals are available to end-users over-theair via L Band satellite transmission and also via terrestrial networks that support Ethernet for markets with low elevation look angles which suff er from equatorial satellite shading. This capability (StarFire Over IP), along with other innovations such as RTK-Extend, Quick Start, and Rapid Recovery, continue to expand the operating environment for end users in their never ending search to streamline productivity.

Improving end user productivity and accuracy is what this business is all about. In products like our LAND-PAK system, developing markets are able to dramatically improve lower-level survey quality projects, such as property boundary surveys, at signifi cantly lower equipment and operating costs utilizing StarFire services standalone. Where a higher degree of accuracy and repeatability are required, StarFire can augment traditional RTK systems to provide extended RTK performance in marginal areas of RTK radio signal coverage, which reduces operating costs by not having to establish a new base position. StarFire is literally changing how industry gets the job done.