Purdue partners with Digital Envoy for its “Data for Impact” program

Digital Envoy, a pioneer of IP intelligence and high-quality consent-based location data, is partnering with the Purdue University School of Management for its data for good program, Data for Impact, on research examining how retail crime impacts consumer demand and how accessibility to public transportation can be improved.

Digital Envoy introduced the concept of privacy-sensitive IP-based geolocation and IP intelligence in 1999. The technology allows businesses, from ad networks to publishers, websites, retailers and more, to harness the power of location and new intelligence about connected users for many mission-critical applications.

The Data for Impact program aims to educate consumers about the realities and benefits of IP and geolocation data, reform the location data industry from the inside out, and provide the advantages of location data to causes and organizations that otherwise might not have access to it.

www.digitalenvoy.com